San Mateo, California (PRWEB) August 20, 2014
4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — today announced that it has been awarded patent No. 8,792,909 from the U.S. Patent and Trademark Office for its technology that ties mobile devices to households. This technology is at the core of 4INFO’s AdHaven Bullseye flagship advertising platform that has tied 152 million mobile devices to 101 million U.S. households — without the need for cookies or probabilistic modeling across Wi-Fi signals.
“It’s been a significant investment of time and capital to make this unprecedented technology possible,” said Tim Jenkins, CEO of 4INFO. “Our core technology allows us to do what our competitors cannot. Because of our proprietary, proven method for accurately tying mobile devices to a unique household ID, national brand marketers are able to unlock repositories of frequent shopper, CRM, demographic and other third party data to precisely target relevant ad campaigns and measure results that matter most: sales lift at the cash register.”
4INFO’s patent relates to its systems and methods for associating a mobile device to a household. The patent describes how machine learning facilitates the clustering of latitude-longitude pairs received for a mobile device over time. This method organizes location data into clusters and allows 4INFO to match mobile devices, such as a mobile phone or tablet, to a household.
Unlike competing solutions that can only infer about ad targeting, 4INFO’s ability to match a mobile device to a household allows advertisers to know precisely which household they are targeting with their mobile ad campaigns. 4INFO’s precise targeting makes it possible to tie ad impressions to sales transaction data for true cross-channel attribution, enabling advertisers to measure the return on their mobile ad spend.
No other platform comes close to the level of precision and accuracy in targeting with the scalability that national brand advertisers need. Since the introduction of 4INFO’s AdHaven Bullseye platform in March 2013, 4INFO has powered more than 250 mobile advertising campaigns for more than 140 national brands with impressive accuracy and results: average sales increases of 7.5%, Return on Ad Spend (ROAS) averaging 382% and as high as 823%; and market share increases at the expense of competitors.
“This award from the U.S. Patent and Trademark Office is validation that 4INFO is bringing a truly innovative and unprecedented technology to the marketplace,” Jenkins said. “Ultimately the proof of the power of 4INFO’s core technology is in the results we’re able to deliver to national advertisers.”
4INFO has expanded its multiscreen targeting capabilities to enable advertisers to reach consumers with banner and video ad campaigns across desktop, laptop and mobile devices with the ability to attribute ad campaign sales results (in-store and online) down to the UPC level.
4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue tripled in 2013 over 2012 — and continues to experience exponential growth. 4INFO’s patented mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 140 national brands with impressive accuracy and results: average sales increases of 7.5%, ROI averaging 382% and as high as 823%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.