U.S. Touts Military Ties With Vietnam Amid China Sea Tension

U.S. Touts Military Ties With Vietnam Amid China Sea Tension
“This is a piece of complicated systems engineering,” stated Dean Cheng, an Asian affairs specialist at the Heritage Foundation in Washington, D.C. “There are many, several moving components, not just China and the U.S.,” he stated. “The whole region is really a lot in …
Read much more on Bloomberg

Commuters could &#39float&#39 more than that final mile on plastic scooter
GUANGZHOU, CHINA — Oliver Risse is a longtime fan of the “shared economy,” and due to the fact of a new business he&#39s began in urban transportation, he&#39s grow to be a fan of plastics. The Singapore-based entrepreneur and his begin-up company Floatility GmbH&nbsp…
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El Paso factory&#39s achievement employed in Obama administration&#39s treaty lobbying efforts
Almost all those exports are millions of metal components shipped to Juárez and other components of Mexico exactly where they are utilised by manufacturers to assemble a host of items, such as cars. &quotEverything stated there is true,&quot Keats mentioned soon after hearing what was …
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EU mergers and takeovers (June 8)
U.S. private equity firm Lindsay Goldberg to acquire German metal producer VDM Metals group (notified May possibly 18/deadline June 23/simplified). — German automobile components maker Mahle Behr to obtain U.S. car components maker Delphi&#39s Thermal Systems unit (notified Might&nbsp…
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China tells Pakistan CPEC accomplishment depends on peaceful Pak-Afghan ties

China tells Pakistan CPEC achievement depends on peaceful Pak-Afghan ties
ISLAMABAD: Two days prior to the pay a visit to of Chinese President Xi Jinping to Pakistan on April 20, Beijing has asked Islamabad to upgrade the proposed program to construct a road network below the China-Pakistan Economic Corridor (CPEC) from six to eight lane&nbsp…
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Boeing Expands Its Helena Operation
The plant, acquired by Boeing five years ago, supplies components for most of the commercial models Boeing builds. … It will soon start adding to its 140-individual workforce as well, as the plant gets ready to develop wing attachments for a forthcoming stretch …
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The death and rebirth of Hyundai Trajet Y264 TKP
A few miles short of Swindon my car, laden with 4 teenagers, my wife, one teenager&#39s boyfriend, a dog, and attendant baggage comes to a sudden and it turns out, permanent, halt. Two days later Hyundai Trajet Y264 TKP is shunted into a Cornish garage …
Read far more on BBC News

4INFO Awarded U.S. Patent for Technology That Ties Mobile Devices to Household Locations

4INFO Awarded U.S. Patent for Technology That Ties Mobile Devices to Household Locations

San Mateo, California (PRWEB) August 20, 2014

4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — today announced that it has been awarded patent No. 8,792,909 from the U.S. Patent and Trademark Office for its technology that ties mobile devices to households. This technology is at the core of 4INFO’s AdHaven Bullseye flagship advertising platform that has tied 152 million mobile devices to 101 million U.S. households — without the need for cookies or probabilistic modeling across Wi-Fi signals.

“It’s been a significant investment of time and capital to make this unprecedented technology possible,” said Tim Jenkins, CEO of 4INFO. “Our core technology allows us to do what our competitors cannot. Because of our proprietary, proven method for accurately tying mobile devices to a unique household ID, national brand marketers are able to unlock repositories of frequent shopper, CRM, demographic and other third party data to precisely target relevant ad campaigns and measure results that matter most: sales lift at the cash register.”

4INFO’s patent relates to its systems and methods for associating a mobile device to a household. The patent describes how machine learning facilitates the clustering of latitude-longitude pairs received for a mobile device over time. This method organizes location data into clusters and allows 4INFO to match mobile devices, such as a mobile phone or tablet, to a household.

Unlike competing solutions that can only infer about ad targeting, 4INFO’s ability to match a mobile device to a household allows advertisers to know precisely which household they are targeting with their mobile ad campaigns. 4INFO’s precise targeting makes it possible to tie ad impressions to sales transaction data for true cross-channel attribution, enabling advertisers to measure the return on their mobile ad spend.

No other platform comes close to the level of precision and accuracy in targeting with the scalability that national brand advertisers need. Since the introduction of 4INFO’s AdHaven Bullseye platform in March 2013, 4INFO has powered more than 250 mobile advertising campaigns for more than 140 national brands with impressive accuracy and results: average sales increases of 7.5%, Return on Ad Spend (ROAS) averaging 382% and as high as 823%; and market share increases at the expense of competitors.

“This award from the U.S. Patent and Trademark Office is validation that 4INFO is bringing a truly innovative and unprecedented technology to the marketplace,” Jenkins said. “Ultimately the proof of the power of 4INFO’s core technology is in the results we’re able to deliver to national advertisers.”

4INFO has expanded its multiscreen targeting capabilities to enable advertisers to reach consumers with banner and video ad campaigns across desktop, laptop and mobile devices with the ability to attribute ad campaign sales results (in-store and online) down to the UPC level.

About 4INFO

4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue tripled in 2013 over 2012 — and continues to experience exponential growth. 4INFO’s patented mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 140 national brands with impressive accuracy and results: average sales increases of 7.5%, ROI averaging 382% and as high as 823%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.

Follow 4INFO:

Website: http://www.4info.com

Twitter: https://twitter.com/4INFO

Facebook: https://www.facebook.com/4INFOInc

Google+: https://plus.google.com/114698750611350172105/posts

YouTube: https://www.youtube.com/user/From4INFO/videos